Amerikaanse Trends Top 15 voor 2007
De trends die opkomen of aan terrein gaan winnen in het nieuwe jaar volgens het Amerikaanse reclamebureau JWT. Hun motto is: Our ideas have to work in the real world. They have to stop interrupting what people are interested in and BE what people are interested in. Wij vinden dit motto een toppertje.
De 15 trends:
1. Skype/VoIP
2. Wii and the next-generation gaming systems
3. The business of social networking
4. Pop-up stores, restaurants and bars
5. Shrinky Dink technology (TVs are flat and hidden, iPods are down to half an ounce, speakers are smaller and less visible, and so on)
6. The rise of nanotechnology
7. Sustainable construction/green buildings
8. Hydrogen fuel cell technology
9. Veggie-bus: school buses running on biodiesel fuel
10. Trans-fat fallout
11. Reality show talent searches
12. Ohio State’s freshman basketball phenom, Greg Oden
13. Fear of agri-terrorism
14. Halal foods
15. Participatory advertising (user-generated advertising and music video competitions)
